Search Engine Marketing (SEM) on Google, Yahoo! and MSN Live

January 14, 2008

Search Engine Marketing (SEM)

Maybe you’ve thought, I need to get my site listed on those top spots in Google, MSN Live and Yahoo! Maybe you’ve already tried Search Engine Marketing, or pay per click programs, with the search engines and were unhappy with the results. Or, maybe you’re managing a great campaign now, but want to turn your attention to core areas of your business. No matter if you’re a Search Engine Marketing newbie or a veteran from the GoTo days, we can help.

Webbed Marketing will work with you to understand Google AdWords, Yahoo! Sponsored Search and Microsoft’s adCenter. Our services include:

* Analysis of the best keywords to bid on, based on search volume, projected conversion, the cost of the clicks, and what your competitors are doing.
* Creation and testing of advertising copy.
* Bid management to keep your campaign on budget.
* Conversion tracking to help keep your campaign ROI positive.
* Creation of multiple landing pages and offers.
* Ongoing testing and optimization.
* Monthly reporting and analysis of your SEM program.

We’ve consistently helped clients increase their Search Engine Marketing traffic while lowering their cost per click. On one recent campaign we quadrupled the number of AdWords clicks and dropped the cost per click by 20% in 30 days.

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